London Notary Public, Matthew Pryke, has provided comments on an article contained within Event Magazine.
Pryke told Event: “To realise the value of the sponsorship requires significant and focused investment in activation. This can involve managing criticisms and continuing to maintain a communication strategy. Often this will be evolutionary with the PR message focusing on the positive values of the brand to balance any negative views.”
To read the complete article please follow this link.
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